Update shortly. 



NOV  Ayrton Senna Sempre,

      Institute Ayrton Senna, Sao Paulo, Brazil


SEPT  'Small Indignities'

      Curated by Noah Antieau & Alix Sloan


JUNE  Art Hamptons, New York State, USA 


MAY   Denim Days, Amsterdam




Solo show



JUNE Art Hamptons, New York State, US


MAY  Art Mrkt San Francisco  Red Truck booth 517




APR  Hard Time Mini Mall curated by Noah Antieau


JUNE Motala Konsthall_Motala_Sweden







SEPT GALARIA DOS PRAZERES, Calheta, Madeira, Portugal

DEC  RED TRUCK GALLERY @Scope Art Fair, Miami 



Past 2011  -  2010  -  2009  -  2008

Some works from
Denimu's time in Australia.


At first glance, many believe that Ian Berry’s work is blue toned photographs or indigo coloured oil paintings. This is not only when viewed online or in print, when much of the depth and detail is lost, but even up close. Even at touching distance, many viewers don’t realise that they are looking at many layers, and shades, of denim jeans.  

But of course it is testament to his work that it is not all about it being made in old jeans that makes it special. It is simply his medium for seeing the world, his paint, and what a material to use in this modern world; with all its symbols and dualities, as well as being such a common item of clothing that unites many around the globe.

To see them up close, you become aware of the depth and texture and see how each small piece of denim has been considered and crafted out of jeans with washes, and fades, which help create that painterly tone. 

This is no gimmick. To create a shiny metallic surface or a polished bar top out of denim, it is staggering to see. He creates melancholic urban scenes, often depicting a lonely or less glamorous side of city living. He says denim is now such an urban fabric, after having such rural origins. What better way to capture everyday urban life.

It is hard to believe that this all started by one simple observation. Noticing a pile of old jeans and noticing the contrasting shades of blue. Some scissors and glue later he soon became one of the most talked about young artists. While he acknowledges that it started out as an experiment, while working with denim he started to realise his own connection with jeans – and especially other people’s.  A material that we feel so comfortable with. He had found his way to communicate and then soon became written about as a ‘Top 30 artist under the age of 30 in the world’. 

His success has caught many eyes and while the works are painstaking to make he had been able to take a few commissioned portraits; Debbie Harry, Jennifer Saunders, Giorgio Armani and Lapo Elkann and Brazilian model Giselle. To name a few  His most well known though, was one made of another Brazilian, Ayrton Senna, using his family's jeans and in support of the institute in his name.

His work has been seen in many countries, giving a chance for people to see the work in person. With a number of sell-out solo shows in London and Sweden, he has also shown across Europe and the States, including the home of the modern jean, San Francisco. It has been written about in major media in all corners of the globe.






How it began..


I was about 14 and we were going to a family party. I wanted to wear my favourite pair of jeans, but my mum had other ideas. Out instead came the corduroy.


 I still remember feeling so self-conscious and uncomfortable, and not myself. How I wanted to be in my beloved denim, just like my cousins were wearing.

 A few years later I came across the very same pair, now unique through wear, on top of a pile of cast offs ready for the charity shop.


 I found myself staring at them, wishing I could still fit in them remembering the times when I could and the trouble I got in while wearing them. I was transfixed by the ripped, faded texture of the fabric. How the different blues contrasted against each other with the varying shades shades.


 Inspired by my old jeans I had the idea of cutting up old pairs of jeans to create images prolonging the life of the jean.


 Through a material that while personal to me, is also so ubiquitous - transcending borders, race, age, social class and time. A link to my past, but also to one another.


 Initially drawn to the artistic possibilities offered by the deep and varied texture of the fabric, later I became fascinated by the rich heritage of Denim. A story that has run alongside that of modern history. A material that abounds in dualities and meanings. A symbol of both egalitarianism and of materialism. A reflection of the world in which we live.

















Denimu tries his best to support the ROMDOL CHHENG PHNOM ORPHANAGE & SCHOOL in Cambodia. Read about it here.